Privacy Policy

1. Who We Are

Quick Supports Ltd ("we", "us", or "our") is a UK-registered independent business operating from Leeds, West Yorkshire. We operate the website quicksupports.co.uk and provide telephone guidance services for existing O2 customers. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Important: We are an independent service. We are NOT O2, NOT Virgin Media O2, and NOT affiliated with, endorsed by, or connected to any mobile network operator.

2. Information We Collect

2.1 Information You Provide

When you contact our telephone guidance service, we may collect:

• Your name (only if you voluntarily provide it during the call)
• Your telephone number (displayed via caller ID)
• Any information you choose to share during the call

Note: We do NOT have access to your O2 account, personal account details, billing information, or any data held by O2 or any other network provider.

2.2 Call Metadata

For each telephone call, we collect:

• Date and time of your call
• Duration of the call
• Your telephone number (via caller ID)

2.3 Call Recording Disclosure

Calls to our helpline may be recorded for quality assurance, training, and compliance purposes. If calls are recorded, you will be informed at the start of the call. You may request that your call not be recorded.

2.4 Website Usage Data

When you visit our website, we automatically collect:

• IP address and approximate location
• Browser type and version
• Device information (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referral source (how you found our website)

3. How We Use Your Information

We use your information for the following purposes:

• Providing telephone guidance: To deliver our independent support service and assist you with general enquiries
• Service quality monitoring: To monitor and improve the quality of our guidance service
• Compliance and fraud prevention: To comply with legal obligations and prevent misuse of our service
• Website improvement: To understand how visitors use our website and improve user experience

We do NOT use your information to access O2 accounts, make changes to mobile contracts, or perform any actions on your behalf with any network provider.

4. Google Ads and Analytics Disclosure

We use Google services to improve our website and advertising:

• Google Tag Manager (GTM): We use GTM to manage and deploy marketing and analytics tags on our website. GTM itself does not collect personal data but facilitates the loading of other tracking scripts.
• Google Analytics 4 (GA4): We use GA4 to understand website traffic and user behaviour. This includes collecting anonymised data about pages visited, time on site, and device information.
• Google Ads: We use Google Ads to advertise our services. Google may use cookies to track ad performance and conversions.
• Google Ads Call Tracking: We may use Google Ads call tracking to measure the effectiveness of our advertising campaigns. This tracks when users click on phone numbers to call us.
• Google Consent Mode v2: We implement Google Consent Mode to respect your cookie preferences. When you decline cookies, Google tags adjust their behaviour to operate without storing cookies, while still providing aggregated, anonymised insights. This ensures compliance with UK GDPR and ePrivacy regulations.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can manage your Google ad preferences at Google Ad Settings.

5. Cookies

We use cookies and similar tracking technologies on our website:

• Essential cookies: Required for website functionality
• Analytics cookies: Google Analytics cookies to understand site usage
• Advertising cookies: Google Ads cookies for conversion tracking (with your consent)

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Sharing

We do NOT sell your personal data.

We may share your information only with the following:

• Service providers: Third-party companies that help us operate our business (telephony providers, hosting services, analytics providers)
• Legal requirements: When required by law, court order, or to protect our legal rights

We do NOT share your information with O2, Virgin Media O2, or any mobile network operator. We have no data-sharing relationship with any network provider.

7. Data Retention

We retain your personal information only as long as necessary:

• Call records and metadata: Up to 12 months
• Call recordings (if applicable): Up to 6 months
• Website analytics data: Up to 26 months (Google Analytics default)
• Business records: Up to 7 years where required for legal, tax, or accounting purposes

8. Your Rights Under UK GDPR

You have the following rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time

To exercise these rights, contact us using the details below.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are intended for existing O2 customers aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us for Privacy Requests

For privacy-related enquiries, to exercise your data rights, or to lodge a complaint:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: www.ico.org.uk